Penguin Ventures

Stories have always been at the heart of Penguin.

For many years, these stories and characters lived mainly in books, but nowadays they're providing the magic and wonder for all kinds of media, products and experiences that tell the complete story.

Penguin Ventures brings together our Licensing, Retail, Theatrical, Exhibitions, Digital, Film, Television, Experiential and Partnership strategies to find new ways to tell the world's favourite stories.

Get in touch -?penguin.ventures@penguinrandomhouse.co.uk

Peter Rabbit has become a global icon, recognisable to parents, grandparents and children the world over since the publication of?Beatrix Potter’s?The Tale of Peter Rabbit?in 1902.

Go to the Peter Rabbit website?/?Twitter?/?Facebook?/?Instagram

Raymond Briggs’s much-loved seasonal favourite was first published in 1978 and adapted for film in 1982.

Visit The Snowman website?/?Facebook?/?Instagram

In 1915 the Ladybird trade mark was registered by printer Wills & Hepworth. During the First World War the company began to experiment with publishing ‘pure and healthy’ literature for children. This was the founding of Ladybird Books.

To this day, Ladybird Books are known and loved the world over.?

Visit the Ladybird website

Since their first publication in 1923, Cicely Mary Barker’s Flower Fairies have enchanted both adults and children alike around the world. The botanically accurate drawings in the 170 original illustrations, coupled with the enchanting fairy images based on real children from Cicely’s sister’s nursery school, appeal to our innate sense of magic and wonder.

Visit the Flower Fairies website?/?Instagram

The Snowman and The Snowdog, first screened in 2012, extends the appeal of the original film to a whole new generation and has introduced children to a loveable new character, The Snowdog.

Eric Hill’s loveable puppy has been a part of everyone’s early childhood since?Where’s Spot??A firm favourite with preschoolers, Spot’s toddler-like behaviour introduces children to new experiences, friendship and play.
Visit the Spot website?/?Facebook

• Full service agency: sales, contracts, royalties and reporting
• Brand management of both classic and emerging properties
• Long-term brand investment and support
• Consolidated brand activity across publishing and consumer products
• Global and diverse network of international licensing agents and consultants
• Cross-promotion opportunities with our commercial and promotional partners
• Expert exhibition curation and extensive archives with original content and material

Licensing
We work with best in class licensing partners across all categories to ensure our brands are represented by quality, innovation and design-led product development.

Retail
We are proud of our strong relationships with retailers, ensuring continued visibility for our brands through instore positioning and cross category promotions.

Partnerships
We work collaboratively with brilliant and diverse partners to find innovative ways of bringing our brands to new audiences.

Experiential
We produce immersive and exciting experiences, allowing our characters and stories to leap off the page creating special memories for generations of fans.

Theatrical
We work with global production companies to bring our stories to life?through the magic of live theatre and music.

Exhibitions
We own an extensive collection of original artwork, from Beatrix Potter, Cicely Mary Barker and Ladybird Books.? We work with international galleries and museums to showcase these national treasures, offering continued public access and education around the history of our brands.

Digital
Each of our brands is represented across dedicated digital and social platforms. Our website and social media teams create exciting, relevant content to ensure that the audience for each brand remains engaged and entertained.

Film & TV
We work alongside the biggest film and TV production houses as co-producers and licensors, allowing our brands to evolve in dynamic ways to reach new generations of fans via big and small screens.

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Every year, Penguin Ventures attends Brands Licensing Europe, one of Europe's biggest licensing events for brands, agents, retailers and manufacturers. Watch this video for a glimpse of what the team got up to at this year's event.

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